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Business Series Installment 5
These lessons apply to everyone who wants to make more. Learn and do, and you will grow your income and wealth. More financial wealth and more life!
This is the final installment of a series written based on an actual business case. It’s a study about a good business that is missing millions of dollars of profits and value creation that are all right within its grasp. I have explained why that is happening, given specific examples, and described what to do.
In the last installment, the final recommendation was to get clear on what you want to create. That means your business or your career, and the way you want to live your life. Painting a picture that you can get behind. One that is so exciting you couldn’t imagine not stepping out of your fears and other limiting beliefs - and COMMITTING. Once you get that, the rest is just details!
Mario Andretti, one of the most successful Americans in the sport of racing, said “Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence – that will enable you to attain the success you seek.”
Commitment drives change. Half-assed commitment doesn’t do anything. Perhaps it makes one feel better momentarily, but that’s an illusion. Commitment to the wrong things won’t get you there either. Headed down the wrong path faster and faster…. Here are common scenarios that keep people trapped. Keep them from making more and having more.
1. Half-assed commitment
Read that as no commitment, just a weak attempt to fool yourself. Reasons: Don’t know what to commit to. Or, OK the way it is now, just not great. Or, don’t believe you can. It no doubt comes back to the deep stuff. Internal beliefs that are way more powerful than you probably know. Perhaps those say you aren’t worthy of what would really ring your chimes. It’s a long list.
2. Commitment to the wrong things
Best example: The highly-successful individual who has made a lot of money and can just keep doing more of it. But, what he really wants is something very different. Now that he has it, he doesn’t need more. But, he is committed to his business, and doing what he is good at. Not a lot of space to truly commit to the other things he says he wants even more. Reasons: He is operating on old programming. It served him well on the goal line. He built wealth. However, now that outdated programming is not consistent with where he clearly says he wants to go. It takes a real process and a strong dose of determination to break that pattern.
3. Trapped by moderate success
This was me 10 or 20 years ago. I made pretty good money, had a big house, kids in private schools, a relatively high power job, etc. As I later looked back at my career, I had maybe 10% joy. That might be a stretch. Might have to dumb down the definition of joy a bit. A pretty good chunk of OK, or even better. A whole bunch of bored stiff and unfulfilled. And, 15% or 20% of just plain pissed. Who would plan their way into that? How many little boys would say “When I grow up I want to be a cowboy, a fireman, or a business executive, making good money, caught in a place I really just don’t want to be." Yeah, right. I’ll take door #3. I hope there is a trap door behind it.
Reasons: 95% is the internal stuff. Once that is cleared out, the goal line steps start to sort themselves out. Internally, it’s about things like fear. Misplaced values. Unworthiness. See, here’s the thing. With what most of us relatively normal people have carried around inside of ourselves, it is darn hard to make the right decisions. I know it from myself and from many others. It is not that we are bad, wrong, or broken. We didn’t mean to build a jail cell around ourselves (notwithstanding that it may be a luxury cell). We just did.
Stop leaving money on the table! And, a lot more! Money is pretty easy, truth be told. STOP IT! I can’t tell you exactly what you need to do on two pages. My intention is to give you a sense of it. I hope this gives you a place to start, and a lot to think about.
Recommendation #1: Assess, get clear, commit. Where are you now? Your business, your career, your life? Where do you want it to be? Over the top good. Are you ready to commit to that creation?
Recommendation #2: Make it fun! This should not be drudgery, anything scary, or just another task on your already-too-full task list. This is about planning the best trip you’ll ever take! If any of that negative stuff shows up, take five minutes to watch the attached video. This is wisdom passed down through the ages, which is not to be missed.
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